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Goodyear: Marbles

 

 

No no no no… no no no no… no no no no.. there’s no logo neeeeeded.

With the blimp there is just no need for the logo. As with the white band at the bottom… with such a powerful and stunning visual why ruin it with the ordinary, plain white band.

YES the BAND STRIKES AGAIN!

But saying that I reckon a little bit more of a wintery shot would have gone a long way. The non-aggressive passive weather is not helping with the message.

NOT THAT ANY WEATHER SCARES ME! IT DOESN’T STAND A CHANCE AGAINST ME! I”LL DROP IT LIKE A FLY!

I’m a great ambassador of dramatizing the negative and then offering the solution… our fantastic, solve this major problem in a jiffy product. It’s something we can relate too. And a bit of ‘scare the crap’ out of our consumers to buy our product is never a bad thing. All in all I think the concept is a winner. I can actually see the whole campaign in my head. Maybe even with the beautifully set type under the blimp?

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This entry was posted on July 26, 2012 by in Print and tagged .

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