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No no no no… no no no no… no no no no.. there’s no logo neeeeeded.
With the blimp there is just no need for the logo. As with the white band at the bottom… with such a powerful and stunning visual why ruin it with the ordinary, plain white band.
YES the BAND STRIKES AGAIN!
But saying that I reckon a little bit more of a wintery shot would have gone a long way. The non-aggressive passive weather is not helping with the message.
NOT THAT ANY WEATHER SCARES ME! IT DOESN’T STAND A CHANCE AGAINST ME! I”LL DROP IT LIKE A FLY!
I’m a great ambassador of dramatizing the negative and then offering the solution… our fantastic, solve this major problem in a jiffy product. It’s something we can relate too. And a bit of ‘scare the crap’ out of our consumers to buy our product is never a bad thing. All in all I think the concept is a winner. I can actually see the whole campaign in my head. Maybe even with the beautifully set type under the blimp?