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I COULD TAKE HIM! GIRLY-MAN, WITH HIS GIRLY-HAIR AND HIS GIRLY-DRESS.
But that aside. How can one not help but give a little smile and a chuckle. I’ve been trying to convince clients for as long as I can remember to have a man dressed as a women in there ads. BUT NO!!!! THEY ALWAYS NOW BEST!
But as USUAL! I have the last laugh. This is a fine example of a creative visual and a creative idea and a creative insight working together to get a man dressed up as a women on a page. Throw in some new and very cool window dressing’s/art direction and some font that I have never seen before….. you have a winning formula. I mean look at it! The font actually looks like it’s got some knitted loops in it! Some granny mothery loops. AND of-cause being Leo Burnett it’s got the classic lazuer archive desaturation effect to round it off. I TAKE OUT SATURATION ALL THE TIME! IT DOESN”T STAND A CHANCE AGAINST ME, SNAP IT LIKE A TWIG!!
Hmmm……I wonder if they will be entering these ads into the awards?