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3M lint Roller

Advertising Agency: Grey, Singapore
Chief Creative Officer: Ali Shabaz
Copywriters: Joseph Cheong, Steve Clay
Art Director: Ang Sheng Jin
Photographer: Jeremy Wong / Nemesis Pictures
Illustrator: Evan Lim / Magic3
Account Manager: Hari Krishnan

Woooooo Ha! Yes this concept has been done before but it’s the same brand. It’s their award winning, brilliant concept that has spanned decades taking their little product and turning it into… Aaaaaa something or other.

I love briefs like this! Client coming in and saying we want to keep the idea but want to update the visual. “WHAT! Does that even make sense! What the crap do you mean. Am I still on drugs? You want to change it, but keep it the same…” Boooooooooom! Then it hits you. This is a Art Directors wet dream. It’s picture making time.

Specially when you go up against utter non-visual candy poopoo such as this…

http://adsoftheworld.com/media/print/3m_scotch_brite_lint_roller_cat

Yes poopoo is a word and actually has a logo..

http://stocklogos.com/topic/designing-poopoo-brand-logo

SIDE NOTE! “Johnny Obvious” You are a legend and your comment makes me happy. I’m glad you concentrate on the good things in life. Positive thinking at it’s best!

So the question is…does this new improved Art Directors wet dream actually improve on…

http://adsoftheworld.com/media/print/3m_scotch_brite_roller_dog?size=_…

“WOW! Is this dog porn? What am I looking at? Should this be allowed on the internet? Young children may see this and get ideas.
This dog should be locked up…. Out of control! Hmmmmm, Although it is a good party trick. NO.NO..very wrong! Very wrong but VERY FUNNY!”

So yes, I like this current version best. I LIKE IT ALLOT. Although if you had to ask me which one I would put up on my wall…
7 out of 10

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This entry was posted on July 26, 2012 by in Print and tagged .
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